Look deep enough inside and you will be looking out.
That's the inspiration behind InsideOut, our new channel where we'll look deep inside the ordinary people and institutions in our lives to discover their extraordinary stories that are making their communities and our world a better place.
Our approach is intuitive and the camera unobtrusive, the lighting is natural and there are no scripts.
We believe that the era where machines and technology are protagonists, has passed. We are in the era of PEOPLE.
Together with our partners in this journey - journalist and writer Lenora Rohlfs and designer Rafael Maia - it is a channel born out of our 21 years of photography and the compelling story behind the image waiting to come... InsideOut.